Smurfit Kappa, market leader in cardboard packaging solutions, located its European headquarters in The base, the multi-tenant office building at Schiphol Airport in Amsterdam. It is a place for innovation and creativity as well as an inspiring environment to collaborate with clients. A Global Experience Center is integrated in the design and was the first phase to be completed in 2015.
Curved glass walls structure the space, elegantly merging product display area’s with a laboratory, a retail space and workstations for employees. Shaped like stacked boxes, eye-catching walls line the space around the organically shaped coffee bar and the reception area. These spaces come to life when projections of Smurfit Kappa are active. The product display area is characterized by modular podiums, which can be configured to form a hexagon, resembling an opened cardboard box. They can also be playfully arranged and allow packaging and innovations to become a true centre piece in the free flowing open space. Throughout the design special attention for light- and projection concepts result in different atmospheres, completely in tune with the demands for the experience.
The exhibition with a virtual reality and inspiration room offers a hands-on experience of the innovative strength of Smurfit Kappa. In addition the location is a meeting center and office for employees of the global Smurfit Kappa concern. In 2016 a second floor was added to the design and the headquarters were relocated to this Schiphol office. The spaces are connected with a refined new staircase and void.
The design by Fokkema & Partners is a unique free flowing and interactive experience, while never taking the overhand over the packaging and innovations of Smurfit Kappa.